BonusLink, Malaysia's premier multi-partner consumer rewards program, was launched in 1998. It has since become synonymous with smart shopping, great privileges, and fantastic branded gifts. A consumer rewards card, also known as a loyalty card or points card, is a card or program that allows customers to earn rewards and discounts for their purchases.
The BonusLink card is managed by BonusKad Loyalty Sdn Bhd (BLSB), a joint venture between Shell Malaysia Trading, AmBank, and Parkson Corporation.
BonusLink allows members to collect points at various participating outlets, including Shell, Parkson, and many more. These points can then be redeemed for a wide range of gifts and rewards.
Membership is free, and members can apply online or at participating stores. BonusLink has been a popular choice for Malaysians looking to maximize their spending power and enjoy additional benefits.